Home / Local News / Religion limits gospel musicians’ marketability – Abena Ruthy
Promotions
Abena Ruth

Religion limits gospel musicians’ marketability – Abena Ruthy

Gospel musician and banker Abena Ruthy says religion limits the marketability of Ghanaian gospel musicians.

Abena Ruthy known in real life as Ruthy Benny Wood, feels gospel musicians are tagged as unmarketable by corporate bodies due to the diverse forms of religion in Ghana.

In an interview on This Is Gospel with Franky 5 on Hitz FM she refuted claims gospel artistes are unmarketable but stressed that religion limited marketability.

“In our setting as Ghanaians, we have so many religions, Christianity, and the rest. If we should pick someone from Christianity to appeal to all the different religions, someone might not like what’s offered due to it being Christian bias,” she explained.

She added that “that I think is what prevents the people (corporate bodies) from choosing the gospel musicians rather than saying we are not marketable.”

ALSO READ:   Countdown of the Top 10 Ghanaian Contemporary Gospel songs in 2018

Abena Ruthy also advised marketers to develop products that appeal to the Christians.

“If they would want to separate the gospel events from their secular sides and try to get products that appeal to the gospel people, they will see that we are very marketable,” she added.

Abena Ruthy recently released her second album, ‘Higher Praise’ and is managed by Media Excel Promotion.

 

Source: Myjoyonline

Promotions

About sellasmanna

CEO/Founder of WorshippersGh | Social Media Enthusiast | Gospel Blogger | Singer | Web Developer | For your Promos and feature articles, Call or WhatsApp WorshippersGh on +233 050 145 3763

Check Also

Daughters of Glorious Jesus unveiled as official ambassadors for SDGs

Legendary Gospel trio, Daughters of Glorious Jesus have been officially unveiled as ambassadors of Ghana’s …